One of the toughest parts of writing a book can be coming up with the title and the sales copy (info) on the back. Here's a great strategy that makes that process easier from a world-renowned copywriter. It's simple, anyone can do it and it costs nothing but some time.
http://perrybelchermarketing.com/?p=19
You only have a few seconds to grab a potential reader's attention with a book's title/front cover and a few more if they turn it over to the back. What are you going to do to make it say "buy me or read me?"
Cheryl Pickett
1 comment:
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