Trying to Figure Out How to Get Attention for Your Book? You're Not Alone

Sometimes, we writers like to dream ourselves into the land of bestsellers. We think about what it might be like to be on the big lists, how we'd be set for our next book and the next one after that. All we'd have to do is write, our publisher would release the book and all is well until the next one is ready-lather, rinse, repeat.

In some ways, it kinda makes sense. If your writing continues along the same path as the first big book, those who bought the first, would likely flock to future books too. Launch it and they will come kind of thing, right? Well, not exactly.

There's a competitive dynamic that occurs even at the bestseller level, that I hadn't thought about until I read this about Dan Brown's upcoming book and what it means to other big name books.

In a nutshell, even the big players worry about whether their book will get attention. That's how much publishing has changed over the years. Readers have so much to choose from, even well-known names are not exempt from a little hand-wringing and stressing out at the point of a book's release. There are no guarantees at any stage of the game.

What does all this mean to you? Be prepared.
Even if you have an agent, or are picked up by a large publisher, be prepared for plans to change and that you may not totally understand why or believe the changes to be fair. Also, understand you may not get all the attention you think your work deserves. Be willing to grow.

If you aren't going the traditional route, be prepared to compete. You may or may not directly be competing with Dan Brown or others in that realm, but you may be indirectly. Be aware of the possibility and prepare as much as you can so that you aren't blindsided if it happens.

And if any of the above does happen, be prepared to be knocked back a bit, or maybe even knocked down. Most importantly, be prepared to get back up and to take more steps forward no matter how big or small.

Good Writing & God Bless,
Cheryl Pickett


Warren Baldwin said...

Thanks for this practical advice.

JaxPop said...

Speaking from experience - when you abandon promotion, even for a relatively short time, sales slow down. It's always a challenge to come up with new ways to "get attention" without being an intrusive bore.

Also important, follow up the first effort with something fresh. The first book is a foundation - build the base from there & strive to improve the 'product'.