Distribution Part 3

In parts 1 & 2 I talked about the basic definition of distribution and about full-service distribution which generally involves sales reps and other strategies to get store buyers to place orders. This time let's touch on the other kind of distribution known as digital or online distribution.

First, the big difference is evident in the name itself-digital distribution. It means your books are not typically stocked physically in stores, but they are available virtually-in a database along with tens of thousands of others.

Generally, digital distribution programs make your book available for special order in brick-n-mortar stores, appear on most, if not all, major online sites (like Amazon, B & N) and in the main database libraries use for acquiring books.The goal of distribution is to get books to customers, and online programs do satisfy that need, it just isn't in the traditional sense of how it has worked in the past.

Still to come: what kinds of companies provide distribution, pros & cons.

Questions, comments?

Good Writing & God Bless,
Cheryl Pickett.

1 comment:

Barbara Techel said...

I love that you are sharing this on your blog. I felt so good being able to consult with you about distribution and the best route for me right now. You made it easier to understand and make the best decision for me.

Barbara Techel
Author & Proud Mom of Frankie, the Walk 'N Roll Dog