Who Are they? Distribution Part 5

In previous posts in this series, we defined full service distribution and digital or online distribution. It's definitely important to be clear on the differences so that you can either pursue the appropriate company, or understand what's being offered in a particular package. Today, let's talk about what types of companies handle/provide full service distribution.

First, if you go the traditional route and are blessed to be picked up by a major publisher, it is likely they'll handle all, or at least some, distribution. Because they offer so many books, they have enough for an in-house staff to offer bookstore/retail store buyers throughout the selling seasons.

Next, there are specific book distribution companies. Many of these companies only work with publishers with multiple titles and the budgets to print hundreds or thousands of books at a time. Ingram is one of them. Their full service program requires a publisher to have 10 titles before they can be considered (as we talked about last time though, they also offer a digital program for those with fewer titles).

If you are traditionally published, you don't have to worry about this part of the process. It's all very much behind the scenes and most consumers wouldn't have a clue as to the distributor, nor do they need to.

Acquiring distribution is tricky for independent publishers often because of the requirements noted above. It is possible though as there are still a few companies who offer it, even if you only have one book. Atlas Books and Blu-Sky are two of them.

For the last group, those published by fee-based/POD publishers, full-service distribution is rare, if not non-existent.

Questions, comments?

Good Writing & God Bless,
Cheryl Pickett

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