Today's book marketing concept is very simple. Do you carry books in your vehicle? I'm guessing at least some of you are able to answer "yes" to that one. Cool! Now how about your spouses vehicle or in any other vehicle you ride in regularly (i.e. maybe you go to lunch with your mom/dad on a regular basis in his or her car).
If you take public transportation, could you fit a copy into your backpack or briefcase? At the barest minimum, do you have information with you that has at least a description or cover art and website/point of purchase?
If not, why not?
One of very few reasons I can think of for why not to is if your book is for such a small niche market that you don't run into your readers during your "normal life" activities. Another possible reason might be if your topic is of a sensitive or particularly adult nature and those you run into regularly needn't know you have it. Fine.
Other than that, if you don't carry books, or at least information about them regularly, I ask you, how much do you really want to sell them?
Good Writing & God Bless,
Cheryl Pickett
10/20/09
Do You Carry Books With You?
Posted by Cheryl Pickett at 5:45 PM
Labels: book marketing, book promotion, book publicity
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