What Business Are You In?

What business are you in? Well, considering this blog is aimed at writers and authors, your answer is probably going to include something in that realm. Your business is selling your writing, selling books. To an extent that's true, but because the world of publishing, authoring, and even how and what we read has changed quite a bit, it's probably not the full answer.

I've touched on this topic before, but today I came across a video by Seth Godin that puts it in a way I haven't seen before (or if I did see it, it didn't sink in). In case you don't know who Godin is, he's a well respected, world renowned expert on marketing, particularly in figuring out why people do what they do when it comes to buying along with other social trend type stuff.

The premise of the video is this: you're not necessarily in the book business, you're in the souvenir business. To put it another way, some people will buy your physical book because they want to own a part of the experience that is you or your style or your story. Just like you go to a concert, play or Disneyland, love the experience and then want something to buy to take a bit of it home with you. Your job as an author either on your own, or hopefully in tandem with your publisher, is to create that desire.

The video runs 35min but in my opinion it's worth at least one view, maybe even two. Here's the link.

When you're done, let me know what you thought okay?

Good Writing & God Bless,
Cheryl Pickett


Barbara Techel said...

I really like the idea of looking at our books as souvenirs... it makes sense. If you create, in my case, a warm, fuzzy good feeling, people will want a remembrance of it. This makes so much sense!! Great video and thanks for sharing.

~Barbara Techel
Author & Proud Mom of Frankie, the Walk 'N Roll Dog
Official Mascot for National Disabled Pets Day
Wisconsin Pet Hall of Fame Companion

Cheryl Pickett said...

You're right Barb, it really does fit in your scenario. Even for those whose topic is a little less furry, I think this is an eye-opening view of what it takes to market today.

Thanks for the comment :-)