Lesson #2 Amazon was Never the Only Game in Town

Well, so far, Amazon seems to be moving full speed ahead with their new business strategy. It's only about a week in though so who knows what will happen. In the meantime, make yourself heard whatever your opinion.

Lesson #2 Amazon is not now and never was the only place to market your books

Yes, Amazon and other sites have provided many opportunities that didn't exist a few years ago, but a successful marketing strategy never includes just one outlet. Somehow, some authors seem to believe that if you simply put a book online, it will sell by virtue of its existence. If that was true, a lot of people would be making a whole lot more money than they are.

I hope at some point Amazon will be author friendly again. However, I know I still have opportunity to sell my products with or without them, and so do you. You will be the main source of whatever publicity and traffic you get no matter what, and your buyers, will generally buy from whatever source you refer them to if it's secure.

Whatever kind of product you want to sell, your plan needs to include reaching as many buyers as you can in the way they prefer whenever possible. If that happens to be Amazon, simply be prepared to offer plan B and support it as best you can.