Someone I consider a mentor, Jeff Herring the Article Guy, recently posted a blog entry that I wanted to share. There are several lessons to be learned and there's some amusement to brighten your day as well.
As you read it consider this: If you had been in his situation, would you have taken the time/made the effort to participate?
If your answer is 'of course, why wouldn't I?', you're in good company with both your slightly off sense of humor and creative marketing skills. If you like BBQ, you get even more points :-)
If your answer is 'Why should I?' or 'I don't know' here's where the lessons come in:
1. If you send out a newsletter or blog and struggle for something interesting to write that connects personally as well as in business, participating ins stuff like this gives you a new topic if nothing else.
2. Good marketing is about getting your name out as much as possible and as creatively as possible, every little bit helps.
3. If you're pitching a journalist, sending an article, listing accomplishments, do you think you might pique someone's interest to find out more if you listed "Member of the Pig Hill of Fame?"
4. And this one's probably most important-do it just because it's fun. Business doesn't mean boring. When the opportunity presents itself, take a moment, relax, laugh out loud, enjoy yourself/your family and experience the true riches of life.
Okay, here's the link:http://fromthedeskofjeffherring.com/something-no-other-internet-marketer-can-claim/#comments
Good Writing & God Bless,
Cheryl Pickett
http://www.publishinganswers.com/
4/8/08
Would You Take the Time to Do This?
Posted by Cheryl Pickett at 12:19 PM
Labels: book marketing, publicity
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