10/28/08

Books + Pumpkins = Creative Kids

I really enjoy seeing creative tie-ins to books like this. This one was done by and for kids, but I can easily see it done as a book marketing campaign as well. Pumpkin time is just about over for this year, but there's nothing wrong with planning now for next year.

If pumpkins don't quite work for your storyline, I think the sky's the limit for this promotional opportunity. What else could people (adults and kids alike) create or decorate and enter that tie in with your book? Bikes, hats, shirts, gingerbread houses, picture frames, pillow cases...

http://www.publishersweekly.com/blog/660000266/post/380029638.html?nid=3340

Good Writing & God Bless,

Cheryl Pickett

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