What Else Do They Want?

In the last post, we talked about the fact that very often it will be the case that your readers/customers don't need your book and one key to being able to still sell it is to get people to want it.

While you're working on how to do that, another idea to consider is-what else might they want?
If someone buys your book, there's a possibility they'd like something else too that's either directly related or associated with it. Now you probably wouldn't do this if you only sell on Amazon, but if you sell in person at all, it is definitely a strategy to consider to put a few more dollars in your pocket in a very overcrowded book market.

Examples of directly related:
Is there a concept or catch phrase in your book that would work well on a t-shirt, coffee mug or mouse pad? How about your book cover? Does a character wear a unique piece of jewelry that could be custom made for you to sell by a local jeweler or artist?

Examples of associated:
Is your book set in wine country or is a character a wine-lover or a foodie? Could you package your book with wine glasses, a wine scented candle or a cookbook?

Kids books are sold together with other products quite frequently, there's no reason adult books can't be too. Of course you don't have to make or write the things to go with it, but it shouldn't be to tough to find a way to make an attractive package deal.

Have you packaged your book with another product of your own creation or with someone else's? Please share with us!

Good Writing & God Bless,
Cheryl Pickett

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