What If? Distribution Part 7

Last time we talked about some of the costs of full service distribution which you'll recall is one of the ways to get books into bookstores. I also shared with you that at this time, getting into a full service program isn't right for me and my book. Down the line though who knows?

Maybe that's not the case for you. Maybe after going through this series so far, getting your books into stores seems like a logical, doable option. What if you're ready financially to get your book into bookstores, or you want a traditional publisher and you want to work toward getting in even the bigger chains? What then?

As I've mentioned before, it's not get it on the shelf and they will come buy it. While it's true, a few people will come in, browse and buy, that strategy won't sell a ton of books. It may not even sell enough to require a re-order or to prevent returns.

So what do you do? Bottom line, you have to have a plan-a marketing plan to be specific. In fact, to submit to be carried by some distributors or store chains, you need to tell them what your plan is as part of the application/submission process. You read that right, you have to tell them before they'll even agree to stock your product, you aren't going to count on them to promote once it's there.

My suggestion-don't even think about pursuing a distributor, or even a traditional publisher, unless you have a good promotion plan because again, distributors get your book into stores, publicity and marketing gets it into the consumer's hands. It is often said, writing is an art, publishing is a business and it could not be more the case in the area of distribution.

Good Writing & God Bless,
Cheryl Pickett

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