Who is Your Customer?

At first glance, the answer to the above question might appear obvious. Hopefully, you'd be able to tell me "men who are interested in fixing cars will buy and read my book", "or women who want to grow prize winning gardenias will buy and read my book". Those are good assessments, but you can go another step further and you may discover customers you didn't even know you had. Check out this excellent post by Susan Kendrick to find out how: http://bookcovercoaching.blogspot.com/2008/05/book-cover-coaching-does-your-book.html

Good Writing & God Bless,
Cheryl Pickett

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